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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) No, Google AdWords can automatically change the bids, but only for seven-day increments.
B) Yes, Nancy can do this through Google AdWords' Demographic bidding.
C) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
D) Yes, Nancy can do this through Google AdWords' Ad scheduling.

2. Which of the following allows developers to interact with Google AdWords through software
interfaces?

A) Campaign Manager
B) AdWords Editor
C) Google Analytics
D) AdWords API

3. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Quality policies
B) Content policies
C) Link policies
D) Editorial and format policies

4. Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?

A) Juliet can hide the deleted items through the Account menu and Settings option
B) Juliet can hide the deleted items through the File menu and Preferences option
C) Juliet can hide the deleted items through the Tools menu and Settings option
D) Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.

5. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Cigars
B) Puppies
C) Cars
D) Political ads

Solutions: