Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

MB2-720 real exams

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: May 28, 2026

Q & A: 90 Questions and Answers

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Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
Which records track the contacts who confirm that they will attend the event?

A) fulfillment records
B) response records
C) registration records
D) lead records


2. You need to associate a market segment with a specific advertising vendor.
What should you do?

A) Create a media outlet and add the market segment to it.
B) Create the market segment and add a media outlet to it.
C) Create a campaign and add the market segment to it.
D) Create the market segment and add a campaign to it.


3. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?

A) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
B) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
C) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.


4. Which event information can you track in Registration records and in Attendance records?

A) the cost to attend the event
B) the contacts who attended the event
C) the date on which people can register for the event
D) the number of people permitted to attend the event


5. What should you do to cause a lead to be scored automatically?

A) When entering a lead, associate it directly with a lead scoring model.
B) Associate the lead with a campaign and the campaign with lead scoring rules.
C) When entering a lead, associate it directly with lead scoring rules.
D) Associate the lead with a campaign and the campaign with a lead scoring model.


Solutions:

Question # 1
Answer: D
Question # 2
Answer: C
Question # 3
Answer: C
Question # 4
Answer: B
Question # 5
Answer: B

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