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NEW QUESTION # 25
An Adobe Journey Optimizer developer has high-level Manage journeys permission.
What additional permission is required to read journey, delete journeys, read segments and read Schemas in AEP?
- A. Journey Editor permission is required.
- B. No additional permission is required.
- C. View journeys permission is required.
Answer: A
Explanation:
Explanation
The Journey Editor permission allows the user to read, create, edit, and delete journeys, segments, and schemas in AEP. The Manage journeys permission only allows the user to publish and unpublish journeys, but not to read, create, edit, or delete them. The View journeys permission only allows the user to read journeys, but not to create, edit, or delete them.
References:https://experienceleague.adobe.com/docs/journey-optimizer/using/get-started/access-management.htm
NEW QUESTION # 26
A Marketer wants to develop a journey where the recipients should be targeted in their time zones. How can this journey be configured to fulfill this requirement?
- A. Enable "Select time zone from User profile" in journey properties.
- B. Enable "Use profile time zone in waits and conditions" in journey properties.
- C. Enable profile time zones in Configurations > Profiles > Time zone.
Answer: B
Explanation:
Explanation
To configure a journey where the recipients should be targeted in their time zones, the developer should enable
"Use profile time zone in waits and conditions" in journey properties. This is a journey property that defines whether customers should be evaluated or processed based on their own time zone or based on the default time zone of the journey. If this property is enabled, customers will be targeted in their time zones for any waits or conditions that involve date or time criteria or expressions. For example, if a wait activity is configured to wait until 9 AM, customers will receive the next activity at 9 AM in their own time zone, not in the default time zone of the journey. The other options are not valid or existing ways to configure a journey where the recipients should be targeted in their time zones. There is no option to select time zone from user profile or enable profile time zones in configurations. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/journeys/create-a-journey.html?lang=en#journ
NEW QUESTION # 27
A marketing operator from a financial organization is creating a tax information email to be sent during the summer break and wants to give the customer the option to unsubscribe from future communications.
By default, how will the customer consent data be handled once they unsubscribe from the communication?
- A. Consent is handled by the Experience Platform Consent schema.
- B. Consent is handled by the Experience Platform Subscription service.
- C. Consent is handled by the Experience Platform Opt-out schema.
Answer: A
Explanation:
Explanation
By default, the customer consent data will be handled by the Experience Platform Consent schema once they unsubscribe from the communication. The Experience Platform Consentschema is a predefined schema that defines the structure and semantics of customer consent data, such as consent preferences, consent status, and consent purpose. The Experience Platform Consent schema is used to store and manage customer consent data in Adobe Experience Platform and to integrate with Adobe Journey Optimizer. When a customer unsubscribes from a communication, their consent data will be updated in the Experience Platform Consent schema accordingly. The other options are not valid or relevant entities that handle customer consent data by default.
The Experience Platform Subscription service is a service that enables customers to subscribe or unsubscribe from communications across different channels, such as email or push notification. The Experience Platform Opt-out schema is not a predefined schema or a valid entity in Adobe Experience Platform or Adobe Journey Optimizer. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/landing-page-channel/manage-email-opt-out.h
NEW QUESTION # 28
A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.
Which advanced segmentation feature would be chosen for this use case?
- A. Dynamic segmentation
- B. Multi-entity segmentation
- C. Sequential segmentation
Answer: C
Explanation:
Explanation
To create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins, the developer should use sequential segmentation.
Sequential segmentation is an advanced segmentation feature that allows the developer to define a sequence of events or actions that customers mustperform within a specified time frame to qualify for the segment. The developer can use the sequential segmentation builder to drag and drop events or actions and set the time constraints for each step. Dynamic segmentation and multi-entity segmentation are not relevant for this use case. Dynamic segmentation is a feature that allows the developer to create segments based on real-time data ingestion and activation. Multi-entity segmentation is a feature that allows the developer to create segments based on multiple entities or data sources, such as profiles, products, or locations.
References:https://experienceleague.adobe.com/docs/journey-optimizer/using/segmentation/advanced-segmentat
NEW QUESTION # 29
A company has a mobile app for its customers that is available both for iOS and Android devices. They are currently using a third-party mobile messaging solution to deliver notifications to all users of the app across platforms. They want to configure a journey in Adobe Journey Optimizer to orchestrate the delivery of these notifications.
What is the most efficient approach to use?
- A. Create a new trigger Event.
- B. Integrate the AEP Mobile SDK into the app.
- C. Create a new custom action.
Answer: C
Explanation:
Explanation
The most efficient approach to use is to create a new custom action. A custom action is a configuration that defines how to send a message or notification to an external system or application using an API call. A custom action can be used to integrate Adobe Journey Optimizer with third-party mobile messaging solutions and to orchestrate the delivery of notifications to customers across platforms. To create a new custom action, the developer must specify the name, description, channel, URL, method, headers, and payload of the API call that will be used to send the notification. The developer can also use personalization tokens or expressions to customize the notification content or design. The other options are not valid or optimal approaches to use.
Creating a new trigger event or integrating the AEP Mobile SDK into the app are not necessary or sufficient steps to configure a journey in Adobe Journey Optimizer to orchestrate the delivery of notifications using a third-party mobile messaging solution. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/journeys/create-a-journey.html?lang=en#custo
NEW QUESTION # 30
An Adobe Journey Optimizer team member has Journey viewer product profile access and needs to create and edit journeys for an upcoming campaign.
Which built-in product profile access would the user be assigned in order to create, edit, and delete journeys?
- A. Journey Manager
- B. Journey Orchestration
- C. Journey Editor
Answer: C
Explanation:
Explanation
The Journey Editor product profile access allows the user to create, edit, and delete journeys in Adobe Journey Optimizer. The Journey Manager product profile access allows the user to publish and unpublish journeys, but not to create, edit, or delete them. The JourneyOrchestration product profile access allows the user to view journeys and their reports, but not to create, edit, delete, publish, or unpublish them.
References:https://experienceleague.adobe.com/docs/journey-optimizer/using/get-started/access-management.htm
NEW QUESTION # 31
A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?
- A. When creating the offer, they did not add the Image Placement.
- B. They did not create a Fallback Offer for their collection.
- C. The required Tag is missing from one of the Offers.
Answer: C
Explanation:
Explanation
The most likely reason why only 3 of the 4 offers created are included in the Collection is that the required Tag is missing from one of the Offers. A Tag is a label that can be assigned to an offer to categorize it or associate it with a certain theme, topic, or purpose. A Collection is a group of offers that share one or more common Tags. When creating a Collection, the developer can specify which Tags are required for an offer to be included in the Collection. If an offer does not have all the required Tags, it will not be part of the Collection. The other options are not valid or relevant reasons why an offer would not be included in a Collection. Adding an Image Placement or creating a Fallback Offer would not affect the inclusion of an offer in a Collection, as they are not related to Tags or Collections. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/decision-management/offers.html?lang=en#ta
NEW QUESTION # 32
A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to use two identity fields for this process.
Which two identity fields would be used? (Choose two.)
- A. CRMID
- B. Hashed email
- C. Campaign code
- D. XDM ID
Answer: A,B
Explanation:
Explanation
To set up an XDM Individual Profile Schema for Adobe Journey Optimizer, the developer can use two identity fields for this process. An identity field is a field that uniquely identifies a customer entity and links it to their profile in Adobe Experience Platform. There are many types of identity fields that can be used, such as email, phone number, or cookie ID. However, two of the most common and recommended identity fields are CRMID and hashed email. CRMID is an identity field that stores a customer relationship management (CRM) identifier, such as Salesforce ID or Microsoft Dynamics ID. Hashed email is an identity field that stores a hashed version of a customer's email address, which provides more security and privacy than storing the plain textemail. XDM ID and campaign code are not identity fields, but other types of fields that can be used in an XDM Individual Profile Schema. XDM ID is a field that stores a system-generated identifier that is assigned to each profile in Adobe Experience Platform. Campaign code is a field that stores a code that identifies a marketing campaign that a customer has interacted with. References:
https://experienceleague.adobe.com/docs/experience-platform/xdm/home.html?lang=en#identity-fieldshttps://exp
NEW QUESTION # 33
What is the correct definition of a Business Event in the context of how it works with the Real-Time Customer Profile?
- A. A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It is always followed by a Read Audience activity in a journey.
- B. A Business Event is an event that is linked to a specific profile. It must be defined utilizing an XDM event-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
- C. A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
Answer: C
Explanation:
Explanation
A Business Event is an event that is not linked to a specific profile, but rather to a business entity or occurrence, such as a product launch, a weather change, or a stock price update. A Business Event must be defined using an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. This allows the Business Event to be ingested into Adobe Experience Platform and used for segmentation or journey activation. A Business Event can be used to initiate a Journey of any type, such as batch or streaming.
References:https://experienceleague.adobe.com/docs/journey-optimizer/using/journeys/activities/general-events.
NEW QUESTION # 34
When creating a Push notification, it is desired to permit the customer to opt-out of further notifications. What link type must be included to facilitate an opt-out of Push notifications?
- A. No link necessary: customer will manage on their device
- B. External Opt-out/Unsubscription
- C. One click Opt-out
Answer: A
Explanation:
Explanation
To permit the customer to opt-out of further push notifications, there is no need to include a link type to facilitate an opt-out of push notifications in Adobe Journey Optimizer. The customer can manage their push notification preferences on their device settings, without having to click on a link in a push notification message. The other options are not valid or relevant link types for opting out of push notifications. External Opt-out/Unsubscription and One click Opt-out are link types that can be used to opt out of email messages, not push notifications. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/push-channel/create-push-message.html?lang=
NEW QUESTION # 35
A developer needs to use a data source to retrieve data from a third-party system. What is the maximum number of calls per second for external data sources?
- A. 10 calls per second
- B. 15 calls per second
- C. 20 calls per second
Answer: C
Explanation:
Explanation
External data sources are data sources that are hosted outside of Adobe Experience Platform and can be used to retrieve data from a third-party system in real time. The maximum number of calls per second for external data sources is 20, which means that Journey Optimizer can send up to 20 requests per second to an external data source. If the limit is exceeded, the requests will be queued and retried later.
References:https://experienceleague.adobe.com/docs/journey-optimizer/using/journeys/activities/custom-actions
NEW QUESTION # 36
In the Experience Platform there are various forms of segmentation (batch, stream/edge).
Which definition best describes how batch segmentation works in the Real-Time Customer Profile?
- A. Runs every 24hrs on only batch qualified segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
- B. Runs every 24hrs over all segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
- C. Runs every 8hrs over all segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
Answer: A
Explanation:
Explanation
Batch segmentation is a form of segmentation that runs every 24 hours on only batch qualified segment definitions regardless of how data is flowing into the Real-Time Customer Profile. A batch qualified segment definition is a segment definition that has the batch qualification option enabled in the segment UI or API.
Batch segmentation is used to create segments based on historical or aggregated data that does not require real-time updates. Batch segmentation does not run every 8 hours or over all segment definitions, as these are not the default settings for batch segmentation.
References:https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html?lang=en#bat
NEW QUESTION # 37
A developer is seeing no people entering a live journey with a system generated event. What are two possible causes? (Choose two.)
- A. The event payload does not contain an event id.
- B. A wrong URL is being used.
- C. Profile attributes are empty.
- D. The "Allow re-entrance" option is selected.
Answer: A,B
Explanation:
Explanation
Two possible causes why no people are entering a live journey with a system generated event are:
* A wrong URL is being used. A system generated event is an event that is created and sent by an external system or application to Adobe Experience Platform using an API call. The API call must use a specific URL that contains the sandbox name, dataset id, and schema id of the event schema that defines the structure and semantics of the event data. If a wrong URL is used, such as one that contains an incorrect or missing sandbox name, dataset id, or schema id, the API call will fail and the event will not be created or sent to Adobe Experience Platform and Adobe Journey Optimizer.
* The event payload does not contain an event id. An event id is a property that uniquely identifies an event within Adobe Experience Platform and Adobe Journey Optimizer. An event id is required for an event to be processed and ingested by Adobe Experience Platform and to trigger a journey in Adobe Journey Optimizer. If the event payload does not contain an event id, it will be rejected by Adobe Experience Platform and it will not trigger a journey in Adobe Journey Optimizer. The other options are not valid or relevant causes why no people are entering a live journey with a system generated event.
The "Allow re-entrance" option is a journey property that defines whether customers can enter a journey more than once or not. This option does not affect how events are created or sent by external systems or applications. Profile attributes are properties that describe customer characteristics or behaviors, such as name, email, or purchase history. Profile attributes do not affect how events are created or sent by external systems or applications. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/journeys/create-a-journey.html?lang=en
https://experienceleague.adobe.com/docs/experience-platform/xdm/tutorials/create-event-schema-ui.html?
NEW QUESTION # 38
While modelling a schema for a retail organization purchase journey, the following data sources are available:
1. CRM system
2. Purchase data from offline store
3. Website analytics data
What is the correct Schema type to map these data to ingest in Adobe Experience Platform?
- A. CRM system - XDM Experience Event
Purchase data from offline store - XDM
Experience Event Website analytics data - XDM Individual Profile - B. CRM system - XDM Individual Profile
Purchase data from offline store - XDM Experience Event
Website analytics data - XDM Experience Event - C. CRM system - XDM Individual Profile
Purchase data from offline store - XDM Individual Profile
Website analytics data - XDM Experience Event
Answer: B
Explanation:
Explanation
To map the data sources to ingest in Adobe Experience Platform, the developer should use the correct Schema type for each data source. A Schema type defines the structure and semantics of a data set. There are two main Schema types that are relevant for this use case: XDM Individual Profile and XDM Experience Event. XDM Individual Profile is a Schema type that describes a customer entity and their attributes, such as name, email, or loyalty level. XDM Experience Event is a Schema type that describes an interaction or occurrence that involves a customer entity, such as product view, purchase, or browse-abandonment. Therefore, the correct mapping is as follows:
* CRM system - XDM Individual Profile. This is because CRM system data contains customer attributes that can be used to create or update customer profiles in Adobe Experience Platform.
* Purchase data from offline store - XDM Experience Event. This is because purchase data contains interactions that involve customers buying products from an offline store, which can be used to enrich customer profiles or trigger journey activities in Adobe Journey Optimizer.
* Website analytics data - XDM Experience Event. This is because website analytics data contains interactions that involve customers visiting or browsing web pages, which can be used to enrich customer profiles or trigger journey activities in Adobe Journey Optimizer. References:
https://experienceleague.adobe.com/docs/experience-platform/xdm/home.html?lang=en
https://experienceleague.adobe.com/docs/journey-optimizer/using/get-started/data-ingestion.html?lang=en
NEW QUESTION # 39
What is the purpose of defining Offer Eligibility within an offer?
- A. Offer eligibility allows for the association of an offer to a placement within a message.
- B. Offer eligibility allows for the creation of audience segments that would be eligible for the offer.
- C. Offer eligibility allows for the restriction of the offer to specific profiles within a segment.
Answer: C
Explanation:
Explanation
The purpose of defining Offer Eligibility within an offer is to restrict the offer to specific profiles within a segment based on certain conditions or criteria. Offer Eligibility is an optional configuration that can be added to an offer to refine its target audience and increase its relevance and effectiveness. For example, if an offer is intended for customers who have spent more than $1000 in the past year, the developer can add an Offer Eligibility condition that checks if the customer's spend attribute is greater than $1000. The other options are not valid or relevant purposes of defining Offer Eligibility within an offer. Offer Eligibility does not allow for the creation of audience segments, the association of an offer to a placement, or the personalization of an offer.
References:https://experienceleague.adobe.com/docs/journey-optimizer/using/decision-management/offers.html?
NEW QUESTION # 40
A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?
- A. Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
- B. Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.
- C. Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment
Answer: B
Explanation:
Explanation
To render different versions of the email for each of the Gold, Silver, and Bronze Loyalty members when they receive it, the developer should create an Offer Decision, which contains separate offers, based on the customer's loyalty level. An Offer Decision is a configuration that defines how to select the best offer for a customer from a collection of offers, based on certain rules or criteria. The developer can create separate offers for each loyalty level, such as different images, texts, or discounts, and add them to a collection. Then, the developer can create an Offer Decision that references the collection and uses the loyalty level as a rule to select the appropriate offer for each customer. The developer can then insert the Offer Decision in the email message and use personalization tokens to render the selected offer. The other options are not valid or optimal for this use case. Creating a Landing Page for each Loyalty Tier or enabling a Rule in the Collection would not affect the rendering of the email message, as they are not related to the email content or design. Creating component rules or correct rules and tags for the email message would not allow the developer to create separate offers for each loyalty level, as they are not related to offer decisioning or personalization.
References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/decision-management/offer-decisioning.html?
NEW QUESTION # 41
The dimensional entity that exists within the Real-Time Customer Profile data store (also sometimes referred to as lookup or classification schemas) is primarily used for what two purposes? (Choose two.)
- A. It is leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile,
- B. It allows Journey Optimizer to leverage the data for audience and segment qualification initiated customer journeys.
- C. It ensures that data is optimally stored to deliver real-time experiences and segmentation.
- D. It helps simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile.
Answer: B,D
Explanation:
Explanation
A dimensional entity is a type of entity that exists within the Real-Time Customer Profile data store and describes a business entity or concept that is not directly related to a customer, such as product, location, or campaign. A dimensional entity is primarily used for two purposes:
* It helps simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile. For example, instead of repeating the product name, price, and description on every product view event, the developer can create a product dimensional entity and reference it by its ID on the event.
* It allows Journey Optimizer to leverage the data for audience and segment qualification initiated customer journeys. For example, the developer can create a segment based on customers who viewed products from a certain category or location, or who interacted with a certain campaign. The other options are not valid or relevant purposes of a dimensional entity. A dimensional entity is not leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile, as these jobs are based on profile data, not dimensional data. A dimensional entity does not ensure that data is optimally stored to deliver real-time experiences and segmentation, as this is a function of the Real-Time Customer Profile data store, not the dimensional entity itself. References:
https://experienceleague.adobe.com/docs/experience-platform/profile/home.html?lang=en#dimensional-en
https://experienceleague.adobe.com/docs/journey-optimizer/using/get-started/data-ingestion.html?lang=en
NEW QUESTION # 42
A developer wants to set up a journey to send API calls to a third-party system using a custom action. What are two limitations the developer must be aware of? (Choose two.)
- A. Only POST and PUT call methods are supported.
- B. Only the default ports are allowed when defining a custom action.
- C. Only simple collections can be passed in custom action parameters.
- D. Advanced expression editor does not support arrays in action parameters.
Answer: C,D
Explanation:
Explanation
Custom actions are actions that allow the user to send API calls to a third-party system using a custom action template. Custom actions have some limitations that the developer must be aware of. One limitation is that only simple collections can be passed in custom action parameters. A simple collection is a collection that contains only scalar values, such as strings, numbers, or booleans. A complex collection is a collection that contains other collections or objects, such as arrays or maps. Complex collections are not supported in custom action parameters. Another limitation is that the advanced expression editor does not support arrays in action parameters. An array is a type of collection that contains multiple values of the same type, such as [1, 2, 3] or
["a", "b", "c"]. Arrays are not supported in the advanced expression editor, which is used to build expressions for custom action parameters. The developer can use lists instead of arrays, which are similar but have different syntax, such as list(1, 2, 3) or list("a", "b", "c"). The other options are not limitations of custom actions. Custom actions support both POST and PUT call methods, as well as GET and DELETE. Custom actions also allow any port to be defined when creating a custom action template. References:
https://experienceleague.adobe.com/docs/journey-optimizer/using/journeys/activities/custom-actions.html?lang=
NEW QUESTION # 43
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