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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 2: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 3: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 4: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 5: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
What is the purpose of the Validate button in the Campaign Automation Flowchart?
A. to check whether all the records associated with the campaign have been activated
B. to check whether the current user has permission to activate the campaign
C. to validate that the individual steps of the campaign meet the activation requirements
D. to validate the email addresses of email message recipients
Question 2
You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A. Set the item type to Items/Services.
B. Set the item as the default item.
C. Restrict the item for use by your company.
D. Set the item type to Standard Item.
Question 3
When does a Request for Quote (RRQ) become visible in the RFQ Responses list?
A. when the RFQ is saved
B. when the RFQ is created
C. when the RFQ is sent to the vendor
D. when the RFQ is submitted
Question 4
What do cross-campaign rules control?
A. The maximum number of times the contact can be counted in campaign result metrics.
B. The maximum number of mailing lists a contact can subscribe to.
C. The maximum number of campaigns a contact can participate in.
D. The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
Question 5
You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A. When a lead that has an empty Assigned To field is created.
B. When any of the fields used in a lead assignment rule are updated.
C. When a lead is saved after the Assigned To value has been cleared.
D. Every time a lead is created.
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |






