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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Aggressively push back against criticism.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

3. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) can drive the adoption of new approaches by showing what best-in-class organizations are doing.

4. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with the executive to discuss the executive's concerns more specifically.
B) Meet with direct reports to discuss the need to make employee engagement a top priority.
C) Develop communication plans designed to improve employee engagement.
D) Contact Human Resources for more information about the employee engagement survey and the survey results.

5. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Devise a tracking and reporting process.
B) Articulate which communication tools fit best for the project.
C) Review how competitors are communicating about similar products.
D) Define the target audience and how you want them to think or act differently from the current state.

Solutions: