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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Prospect Management | - Data Model and Segmentation
|
| Topic 2: Marketing Automation | - Engagement Programs
|
| Topic 3: Email Marketing | - Email Creation and Delivery
|
| Topic 4: Maintenance and Best Practices | - System Optimization
|
| Topic 5: Account Engagement Administration | - Configuration and Setup
|
| Topic 6: Reporting and Analytics | - Performance Measurement
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
- D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
Correct Answer: B 🗳️
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
- A. Create a form handler for each white paper
- B. Create a form handler and enable progressive profiling
- C. Create a form and enable progressive profiling
- D. Create a form per white paper and enable progressive profiling
Correct Answer: D 🗳️
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. True
- B. False
Correct Answer: A 🗳️
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
- B. Rename the Salesforce connector for the Sandbox org
- C. Delete all data from the Sandbox org
- D. Unverified and delete the Salesforce connector for the Sandbox org
- E. Create a new Salesforce Connector for the Production org
Correct Answer: A,D,E 🗳️
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Add contacts to the program's Campaign as campaign members.
- B. Use the Add to Nurture action on page layouts.
- C. Use the Add to List completion action on forms.
- D. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
Correct Answer: A 🗳️






