Oracle Responsys Marketing Platform 2026 Implementation Professional : 1Z0-1032-26

1Z0-1032-26 real exams

Exam Code: 1Z0-1032-26

Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional

Updated: Aug 29, 2026

Q & A: 74 Questions and Answers

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Management- Campaign creation and configuration
  • 1. Scheduling and activation
    • 2. Multichannel campaign orchestration
      • 3. Email campaign setup
        Topic 2: Deliverability and Compliance- Email deliverability management
        • 1. Spam compliance and regulations
          • 2. Unsubscribe and preference handling
            • 3. Sender reputation management
              Topic 3: Responsys Platform Overview- Core Architecture and Components
              • 1. User roles and permissions
                • 2. Responsys account structure
                  • 3. Navigation and setup basics
                    Topic 4: Automation and Orchestration- Marketing automation workflows
                    • 1. Program Designer usage
                      • 2. Event-based triggers
                        • 3. Journey optimization
                          Topic 5: Analytics and Reporting- Campaign performance analysis
                          • 1. Email engagement metrics
                            • 2. Reports and dashboards
                              • 3. A/B testing analysis
                                Topic 6: Audience Management- Data management and segmentation
                                • 1. Profile lists and extensions
                                  • 2. Data imports and integrations
                                    • 3. Segmentation rules and filters
                                      Topic 7: Message Design and Content- Email and template design
                                      • 1. Dynamic content and personalization
                                        • 2. Content testing and validation
                                          • 3. Template creation and management

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Question 1

                                            Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

                                            A. Check to make sure there are no forms referencing the column.
                                            B. Ensure that there are no Connect jobs updating the column to be deleted.
                                            C. Ensure that there are no active campaigns referencing the column to be deleted.
                                            D. Check to see whether the data column is being used by the customer for external analytics purposes.


                                            Question 2

                                            Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

                                            A. <br>
                                            B. <dynamicregion>
                                            C. <div>
                                            D. <td>


                                            Question 3

                                            A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
                                            Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

                                            A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
                                            B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
                                            C. The purchase transaction is attributed to both email campaigns.
                                            D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.


                                            Question 4

                                            Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
                                            Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

                                            A. search strings entered into a website more than twice
                                            B. products that were purchased
                                            C. pages that were marked as favorite
                                            D. products added to a shopping cart, where no additional event takes place
                                            E. products that were browsed/viewed, where no additional event takes place


                                            Question 5

                                            How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

                                            A. Measure = Total Clicks, Interval = 3 days
                                            B. Measure = Single Clicks, Sent Date = 3 days
                                            C. Measure = Responders, Interval = 3 days
                                            D. Measure = Unique Conversions, Event Date = 3 days
                                            E. Measure = Responders, Event Date = 3 days


                                            Solutions:

                                            Question 1
                                            Answer: B,C,D
                                            Question 2
                                            Answer: A,C
                                            Question 3
                                            Answer: B
                                            Question 4
                                            Answer: A,D,E
                                            Question 5
                                            Answer: A

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