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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Post a poll in the community asking members if the company should close the group
C) Document the number of members and engagement statistics for the CEO to review
D) Determine if members of the group are more likely to retain their monthly membership

2. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Allow the 11-year-old as a member of the group so that they do not report the group
B) Ask the community to vote on allowing others in the group
C) Ignore the request on the basis that the membership criteria are well displayed
D) Respond to the complaint with a link to Facebook Community Standards

3. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Organize a week-long online summit to focus on helping overcome isolation.
B) Create content encouraging offline gatherings, with graphics of local landmarks.
C) Publish a post asking members to provide their address in the comments.
D) Host an online meeting room for members that remains open 24/7.

4. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

A) Invite all of their friends into the community
B) Determine the community mission
C) Discuss shared values and how they want the community to feel
D) Set the community objectives
E) Create the community and define plans once it's established

5. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The image
B) The livestream
C) The poll
D) The video

Solutions: