[Feb 24, 2026] MKT-101 Test Engine files, MKT-101 Dumps PDF
Latest Salesforce MKT-101 PDF and Dumps (2026) Free Exam Questions Answers
NEW QUESTION # 61
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping
tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be
uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to
customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Import File Activity > Send Email
- B. File Transfer Activity > Send Email
- C. Import File Activity > Send Email
- D. Import File Activity > File Transfer Activity > Send Email
Answer: A
NEW QUESTION # 62
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Behavioral Trigger
- B. Engagement Split
- C. Wait Until Event
Answer: A
NEW QUESTION # 63
Which tactic will improve deliverability for a new sender?
- A. Send email to ISPs that have been notified of the new sender
- B. Send email to a minimum of 35,000 subscribers per ISP per day
- C. Send email to the most active and engaged customers
- D. Send email during the holiday season when new senders are less likely to be detected
Answer: C
NEW QUESTION # 64
Which two statements about a database of record are correct? Choose 2 answers
- A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- B. It is a system in which a subscriber's status is maintained.
- C. It is any database containing subscriber data.
- D. It is a centralized storage repository of data about objects or people.
Answer: B,D
NEW QUESTION # 65
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)
- A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
- B. subscribers who have a status (active, bounced, held, unsubscribed)
- C. May be subscribers who want to continue receiving messages.
- D. You select an Exclusion List at the time of send
Answer: B,C,D
NEW QUESTION # 66
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Existing Email Event Notification Subscription
- B. Smart Capture and Triggered email messaging
- C. Keyword opt in and SMS Messaging
- D. CloudPages opt in to Event Journey
Answer: C
Explanation:
Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_keyword_opt_in.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_sms_messaging.htm&type=5
NEW QUESTION # 67
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
- A. _Subscribers
- B. _Unsubscribe
- C. _Complaint
- D. _BusinessUnitUnsubscribes
Answer: A,D
Explanation:
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The _BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_data_view_businessunitunsubscribes.htm&type=5
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- B. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
Answer: B
NEW QUESTION # 69
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- B. Create an API-driven process to put the data directly into the data extension when any data is changed.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
Answer: C
NEW QUESTION # 70
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Select categories and content type from the import dropdown when importing images.
- B. Configure Eastern Content Tagging to automatically tag stock art.
- C. Import a metadata tag index for the stock art so the images are searchable
Answer: B
NEW QUESTION # 71
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Single Send journey with an API Event entry source
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Transactional Messaging API
Answer: D
Explanation:
To send an email to customers who need to reset their password on their website, Northern Trail Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows marketers to send transactional emails with high priority and reliability. The emails are sent as quickly as possible and can be personalized with dynamic content. The web server can receive a notification when the email is sent by using callbacks or tracking events. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_rn_transactional_messaging_api.htm&type=5
NEW QUESTION # 72
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
- A. Single Send
- B. Transactional Send
- C. Multi-Step
Answer: B
NEW QUESTION # 73
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. Mobile optimized emails
- B. Use of emojis in preheader text
- C. A mix of old branding with new branding
- D. Corresponding call-to-action included in primary message
Answer: A,C
NEW QUESTION # 74
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Create a list in each BU and add subscribers with a matching Region to the list.
- B. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
Answer: D
NEW QUESTION # 75
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Einstein Content Selection
- B. Einstein Copy Insights
- C. Enhanced Dynamic Content
Answer: B
NEW QUESTION # 76
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should have a shared IP since their volume is under 500,000 messages per month.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: C
NEW QUESTION # 77
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Select the update type Overwrite
- B. Select the update type Add and Update
- C. Ensure that the data extension contains a primary key
- D. Select the update type Add Only
Answer: B,C
NEW QUESTION # 78
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Select 'Normalize Phone Number* in Journey settings.
- B. Configure the phone field in Salesforce as US locale.
- C. Select 'US' as the sending country in SMS activity.
- D. Format the phone field in Salesforce as +l[phonenumber],
Answer: D
Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_setting.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&type=5 https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5
NEW QUESTION # 79
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat
a. Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Order History
- B. List Attributes
- C. Data Extension Fields
- D. Email Address
Answer: B,D
NEW QUESTION # 80
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. Decision Split
- B. Scheduled Automation
- C. SQL Query
- D. File Drop Automation
Answer: C,D
Explanation:
A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A SQL Query can be used to segment the audience based on the data inside the file and populate a data extension for each segment. The data extensions can then be used as entry sources for different journeys. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
NEW QUESTION # 81
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?
- A. Use an outbound message template with embedded AMPscript to capture the response.
- B. Use a vote/survey message template to capture the response.
- C. Use an info capture message template to capture the response.
- D. Use a text-response message template with embedded AMPscript to capture the response.
Answer: D
Explanation:
To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5
NEW QUESTION # 82
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign
- B. Introduce more identity verification steps in check out process
- C. Increase volume of emails to a wider audience
- D. Increase the use of dynamic content in emails
Answer: A,D
NEW QUESTION # 83
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. alias
- B. conversion
- C. linkname
Answer: C
NEW QUESTION # 84
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
- A. Remove role="presentation" from layout tables to support assistive technologies.
- B. Reduce line spacing to fit more content on the screen and reduce scrolling.
- C. Increase the font size (over 16pt) to make the content easier to read.
Answer: C
NEW QUESTION # 85
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Salesforce MKT-101 exam covers best practices for customer journey design, personalization, and optimization. You will be tested on your ability to create customer journeys that are tailored to the needs and preferences of your customers, and that are optimized for maximum engagement and conversion. You will also be tested on your ability to apply best practices in data management, segmentation, and targeting to ensure that your campaigns are as effective as possible.
Salesforce MKT-101 exam is designed for professionals who want to build and analyze customer journeys using Marketing Cloud. Marketing Cloud is a powerful platform that allows businesses to create and manage personalized customer experiences across multiple channels. MKT-101 exam covers a wide range of topics, including building customer journeys, creating email campaigns, managing data, and analyzing results.
Pass Your Marketing Cloud Consultant MKT-101 Exam on Feb 24, 2026 with 157 Questions: https://vcecollection.trainingdumps.com/MKT-101-valid-vce-dumps.html
