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NEW QUESTION # 149
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
- B. Build automation rules add criteria as Contact as blank add action as notify assigned user
- C. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
- D. Build dynamic list add criteria as Contact as blank add action as notify assigned user
Answer: D
NEW QUESTION # 150
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "List emails" template
- B. "Autoresponder emails" template
- C. "One to one emails" template
- D. "Engage" template
Answer: D
NEW QUESTION # 151
Select available Social Posting Connectors
- A. Tumblr
- B. Zone
- C. Twitter
- D. Facebook
- E. WhatsApp
- F. Linkedln
- G. Instagram
Answer: C,D,F
NEW QUESTION # 152
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Static List
- B. Dynamic List
- C. Test List
- D. Static or Dynamic list
Answer: A
NEW QUESTION # 153
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 154
Which are true about Engagement Program
- A. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- C. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- D. A single rule step can evaluate up to five conditions
- E. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- F. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
Answer: A,B,C,D,E,F
NEW QUESTION # 155
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
- B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
- C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
- D. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
Answer: D
NEW QUESTION # 156
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 157
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Only users with an Administrator user role will be able to change the prospect field value.
- C. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- D. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/
NEW QUESTION # 158
What is available to choose within Repeat Rule
- A. Days before eligible to repeat rule
- B. Repetition Order
- C. Certain Prospects
- D. Limit rule matches
Answer: A,D
NEW QUESTION # 159
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
Answer: C
NEW QUESTION # 160
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- D. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
Answer: B
NEW QUESTION # 161
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
- B. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
- C. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
- D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
Answer: C
NEW QUESTION # 162
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
- B. Authentication ensures the company's sending IP will not appear on blocklists.
- C. Authentication provides legal protection against email abuse complaints.
- D. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
Answer: A,C
NEW QUESTION # 163
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
- A. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
- B. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
- C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
- D. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
Answer: D
NEW QUESTION # 164
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Move all users to Salesforce Lightning
- B. Enable "Business Unit'connector setting
- C. Use the Marketing Cloud Account Engagement Lightning App
- D. Purchase separate Marketing Cloud Account Engagement accounts
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 165
Monthly cost of Salesforce Engage is
- A. 100$
- B. It's always free
- C. 15$
- D. 50$
Answer: D
NEW QUESTION # 166
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. Number
- B. Phone
- C. Text
- D. You can't do this
Answer: C
NEW QUESTION # 167
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Answer: A
NEW QUESTION # 168
What factors are involved in determining email deliverability?
- A. Whitelist
- B. CAN-SPAM
- C. Sender Policy Framework (SPF)
- D. Domain Keys
- E. Sender ID
Answer: B,C,D
NEW QUESTION # 169
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- C. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- D. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
Answer: B
NEW QUESTION # 170
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Create new custom fields and populate field values
- B. Assign prospects to an existing user
- C. Permanently delete prospects
- D. Undelete matching prospects from the Recycle Bin
Answer: B,D
NEW QUESTION # 171
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
- B. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- C. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- D. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
Answer: B
NEW QUESTION # 172
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
- A. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
- B. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
- C. First-party tracking is domain-based while third-party tracking is campaign-based.
- D. First-party tracking does not use cookies, while third-party tracking does.
Answer: A
NEW QUESTION # 173
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For all prospects who have already matched, no new actions will be applied.
- B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- C. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
- D. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
Answer: A
NEW QUESTION # 174
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