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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) The CMO, Data Analysts, the Head of Sales, and the Marketing team
B) Marketing team, Sales Operations, and the Head of Sales
C) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
D) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

2. During an audit, it's found that workflows are causing system delays.
What should be your first step?

A) Optimize existing workflows
B) Increase database capacity
C) Train the team on workflow creation
D) Remove low-priority workflows

3. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Evaluate only engagement stream performance
B) Use Program Tags for attribution
C) Leverage a single-touch attribution model
D) Create static lists for webinar attendees

4. A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A) Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
B) Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration
C) Add a lead stage for every action, such as white paper download or event registration.
D) Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance

5. Which metrics are essential for evaluating email performance? (Choose two)

A) Page Load Time
B) Conversion Rate
C) Unsubscribe Rate
D) Open Rate

Solutions: