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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

A) General tracking data at the job level
B) Contact data in sendable data extensions
C) Contact data in non-sendable data extensions
D) Contact-specific data at the job level

2. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

A) Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
B) Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
C) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

3. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Google Marketing Platform
B) Interaction Studio
C) Datorama
D) Einstein AI

4. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Content Creator and Marketing Cloud Viewer
B) Analyst and Marketing Cloud Viewer
C) Data Manager and Analyst

5. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Log attribute data necessary for auditing communications
B) Add custom fields not included in the Send Log Template
C) Set the period to a fixed date in the Data Retention Policy
D) Apply an appropriately-scoped Data Retention period
E) Log all variable data captured in emails at send time

Solutions: