Salesforce MC-Con-201 Dumps : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201 real exams

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 19, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Domain authentication and authorization
  • 1. Domain authorization
    • 2. Branded and authenticated email delivery
      • 3. Self-service domain authentication
        - Business Units and governance
        • 1. Business Unit requirements
          • 2. Content and user governance
            • 3. Roles and Enhanced CMS Workspaces
              - Marketing Cloud Next environment setup
              • 1. Core Org Edition requirements
                • 2. Data 360 provisioning
                  • 3. Marketing Data Kit installation
                    • 4. Permission sets
                      Topic 2: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                      • 1. Content personalization using CRM data
                        • 2. CRM objects and records
                          • 3. Actionable Lists
                            • 4. Audience segmentation and activation
                              - Data 360 data model
                              • 1. Data objects and Data Model Objects
                                • 2. Customer data activation
                                  • 3. Connecting and harmonizing customer data
                                    - Identity Resolution
                                    • 1. Unified customer profiles
                                      • 2. Linking multiple data sources
                                        • 3. Identity Resolution configuration
                                          - Consumption and entitlements
                                          • 1. Marketing automation consumption
                                            • 2. Platform usage optimization
                                              • 3. Data 360 consumption-based entitlements
                                                Topic 3: Consent13%- Consent data model
                                                • 1. Platform consent objects
                                                  • 2. Consent preference records
                                                    - Consent management concepts
                                                    • 1. Consent in customer engagement
                                                      • 2. Consent and compliance requirements
                                                        - Consent collection
                                                        • 1. Consent banners on external pages
                                                          • 2. Consent banners on marketing landing pages
                                                            - Consent record management
                                                            • 1. Managing and updating consent records
                                                              • 2. Creating consent records
                                                                Topic 4: Agentforce & AI Innovation11%- Marketing agents
                                                                • 1. Content generation
                                                                  • 2. Audience segmentation
                                                                    • 3. Automated campaign creation
                                                                      - Predictive AI
                                                                      • 1. Selecting appropriate predictive AI features
                                                                        - Conversational messaging
                                                                        • 1. Response handling
                                                                          • 2. Ongoing interactions across messaging channels
                                                                            • 3. Customer engagement
                                                                              Topic 5: Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
                                                                              • 1. Selecting appropriate data sources
                                                                                • 2. Adding customer data to messaging content
                                                                                  - Personalization
                                                                                  • 1. Merge fields
                                                                                    • 2. Content variations
                                                                                      • 3. Handlebars
                                                                                        • 4. Repeaters
                                                                                          • 5. AMPscript
                                                                                            - Activation templates
                                                                                            • 1. Activation template configuration
                                                                                              • 2. Contact point value selection
                                                                                                - Flow orchestration
                                                                                                • 1. Automated business processes and messaging
                                                                                                  • 2. Trigger conditions
                                                                                                    • 3. Flow types
                                                                                                      • 4. Flow elements and logic
                                                                                                        • 5. Flow configuration settings
                                                                                                          - Landing pages
                                                                                                          • 1. Landing page components
                                                                                                            • 2. Landing page configuration
                                                                                                              Topic 6: Analytics & Performance Insights8%- Marketing data and insights
                                                                                                              • 1. Marketing performance insights
                                                                                                                • 2. Surfacing marketing data across Salesforce
                                                                                                                  - Reporting and analytics
                                                                                                                  • 1. Matching dashboards to reporting requirements
                                                                                                                    • 2. Pre-built dashboards

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