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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Linear regression.
B) Customer behavioral segmentation.
C) Market basket analysis.
D) Social analytics.

2. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Existing systems and data are too disparate.
B) Cost is too high.
C) Uncertain ROI.
D) They feel interactive marketing is not appropriate for their business.

3. Which of these provides visibility to the entire supply chain process so procurement, transportation, and warehousing personnel are all aware of order, shipment, and invoice status?

A) Collaboration Network.
B) Transportation Management.
C) Warehouse Management.
D) Supply Chain Visibility.

4. One key capability required for effective service delivery scheduling is?

A) Multi-channel selling
B) Network optimization
C) Cross-partner coordination/ management
D) Cross-docking to achieve supply chain service levels

5. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Cross-channel campaign management.
C) Customer segmentation.
D) Unica

Solutions: