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Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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What Are Specifications of Associated Certification?
Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Design and create marketing emails - Implement email Personalization and dynamic content - Preview, test, and validate emails |
| Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing pages - Create and publish marketing forms - Implement progressive profiling |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys - Set up branching and conditions |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Automate lead qualification and distribution - Implement lead scoring rules - Create and configure lead scoring models |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Build segment queries and filters - Create and manage static segments - Use segment insights |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Manage marketing users and teams - Set up marketing configurations - Configure marketing settings and org units |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Set up event registration and sessions - Review marketing insights and analytics |






