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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 2: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 3: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 4: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 5: Retail Economics and Supply Chain | - Business Operations
|
| Topic 6: Assortment and Space Management | - Retail Optimization
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?
A) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
B) Reduce linear shelf space for this segment
C) Increase linear shelf space for this segment
D) Not enough information to gather an insight
2. Define Share of Wallet (SOW) for a retailer.
A) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
C) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
D) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
3. Which of the following is a key component of the science of assortment planning?
A) Consumer Decision Trees
B) Future trend speculation
C) Creative packaging design
D) Shelf space optimization
4. Which of the following methods is used to collect Shopper Data at the point of sale?
A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Tracking mobile devices in households
C) Analyzing online search queries
D) Shipping products from manufacturers
5. What is the primary purpose of slope analysis in pricing strategies?
A) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
B) To compare the production costs of different product sizes.
C) To determine the total revenue generated from all product sizes.
D) To calculate the profit margin for each product size.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |






