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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
D) You should invest more than 50% of your budget in Los Angeles.

2. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Link Clicks
B) Outbound links
C) Phone call sales conversion
D) Third party (Google) link click
E) POS purchase conversion
F) Mobile app installs

3. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) You select where along the path you want to assign credit for the conversion.
B) Are cookie based model that is more effective in measuring your marketing campaigns.
C) Use algorithms to determine credit for each touchpoint in the user flow.
D) Credits one touchpoint according to a specific rule.

4. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is set to 1-day view and 28-day click.
B) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
C) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
D) Views are called click-through attribution.

5. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) CPM
B) Reach
C) Brand Lift
D) Frequency
E) CPC

Solutions: